Hello!
I'm John,
a growth marketer.
I help B2B startups grow - with cold email, digital PR & fractional growth marketing.
Brands I Worked With
SERVICES
How I can help
Digital PR
Cold Email
Fractional Growth
Digital PR
Get your research and brand in front of other people's audiences. Mentions, backlinks and guest appearances - through direct outreach.
Developing the research in the first place
Original research is the strongest asset in SEO - and even more so in AEO, where LLMs cite fresh data over recycled opinion. I can conceptualise research reports and run them for you, end to end. At Demand-Genius I built a 6,500-contact outreach universe and ran cold email, LinkedIn and phone outreach to recruit the survey respondents behind their agency research report.
Promoting original research
At Demand-Genius, I used direct outreach to promote original research that got organic mentions from Rand Fishkin (215k followers) and HubSpot.
Booking speaking slots & podcast apperances
Also at Demand-Genius I booked the founder onto podcasts including Edward Sturm's YouTube show (66k subscribers), and landed a speaking slot at Brighton SEO. All unpaid, all from direct outreach.
Digital PR
Cold Email
Fractional Growth
Digital PR
Get your research and brand in front of other people's audiences. Mentions, backlinks and guest appearances - through direct outreach.
Developing the research in the first place
Original research is the strongest asset in SEO - and even more so in AEO, where LLMs cite fresh data over recycled opinion. I can conceptualise research reports and run them for you, end to end. At Demand-Genius I built a 6,500-contact outreach universe and ran cold email, LinkedIn and phone outreach to recruit the survey respondents behind their agency research report.
Promoting original research
At Demand-Genius, I used direct outreach to promote original research that got organic mentions from Rand Fishkin (215k followers) and HubSpot.
Booking speaking slots & podcast apperances
Also at Demand-Genius I booked the founder onto podcasts including Edward Sturm's YouTube show (66k subscribers), and landed a speaking slot at Brighton SEO. All unpaid, all from direct outreach.
Digital PR
Cold Email
Fractional Growth
Digital PR
Get your research and brand in front of other people's audiences. Mentions, backlinks and guest appearances - through direct outreach.
Developing the research in the first place
Original research is the strongest asset in SEO - and even more so in AEO, where LLMs cite fresh data over recycled opinion. I can conceptualise research reports and run them for you, end to end. At Demand-Genius I built a 6,500-contact outreach universe and ran cold email, LinkedIn and phone outreach to recruit the survey respondents behind their agency research report.
Promoting original research
At Demand-Genius, I used direct outreach to promote original research that got organic mentions from Rand Fishkin (215k followers) and HubSpot.
Booking speaking slots & podcast apperances
Also at Demand-Genius I booked the founder onto podcasts including Edward Sturm's YouTube show (66k subscribers), and landed a speaking slot at Brighton SEO. All unpaid, all from direct outreach.
5
Years in B2B Startups
First marketing hire to fractional.
1.2m+
Combined Audience
Combined followers from earned Digital PR.
Case Studies
The companies I've worked with and what actually happened
Demand-Genius
AI SEARCH MARTECH · FRACTIONAL GROWTH
I currently work fractionally for an AI search startup - cold outbound, webinars, a podcast and digital PR. My cold email closed them a £22k ARR customer, their research got an organic mention from Rand Fishkin and a HubSpot backlink, and I booked Neil Patel onto their podcast. All direct outreach, no ad spend.
Demand-Genius
AI SEARCH MARTECH · FRACTIONAL GROWTH
I currently work fractionally for an AI search startup - cold outbound, webinars, a podcast and digital PR. My cold email closed them a £22k ARR customer, their research got an organic mention from Rand Fishkin and a HubSpot backlink, and I booked Neil Patel onto their podcast. All direct outreach, no ad spend.
Demand-Genius
AI SEARCH MARTECH · FRACTIONAL GROWTH
I currently work fractionally for an AI search startup - cold outbound, webinars, a podcast and digital PR. My cold email closed them a £22k ARR customer, their research got an organic mention from Rand Fishkin and a HubSpot backlink, and I booked Neil Patel onto their podcast. All direct outreach, no ad spend.
Brickflow
Property FinTech
I joined as the first marketing hire and stayed nearly four years. We went from 0 to 500+ customers and hit £1m ARR - through cold email at volume, LinkedIn, free trials, events and an industry award win. Customers included NatWest, Metro Bank and Shawbrook.
Brickflow
Property FinTech
I joined as the first marketing hire and stayed nearly four years. We went from 0 to 500+ customers and hit £1m ARR - through cold email at volume, LinkedIn, free trials, events and an industry award win. Customers included NatWest, Metro Bank and Shawbrook.
Brickflow
Property FinTech
I joined as the first marketing hire and stayed nearly four years. We went from 0 to 500+ customers and hit £1m ARR - through cold email at volume, LinkedIn, free trials, events and an industry award win. Customers included NatWest, Metro Bank and Shawbrook.
Liberal Democrats
POLITICAL CAMPAIGNING · ORGANISER
Before startups I ran political campaigns. Doubled the Lib Dem vote across South West London from 30k to 61k and delivered a record result in the Richmond Park by-election - on tight budgets with volunteer teams.
Liberal Democrats
POLITICAL CAMPAIGNING · ORGANISER
Before startups I ran political campaigns. Doubled the Lib Dem vote across South West London from 30k to 61k and delivered a record result in the Richmond Park by-election - on tight budgets with volunteer teams.
Liberal Democrats
POLITICAL CAMPAIGNING · ORGANISER
Before startups I ran political campaigns. Doubled the Lib Dem vote across South West London from 30k to 61k and delivered a record result in the Richmond Park by-election - on tight budgets with volunteer teams.
Johnstown - The Game
Play it now
Learn more about me and my offer through an interactive game.
Johnstown - The Game
Play it now
Learn more about me and my offer through an interactive game.
Johnstown - The Game
Play it now
Learn more about me and my offer through an interactive game.
About Me
Fractional B2B marketer. Working from South East Asia.
How I work
I work remotely from South East Asia - here's what that looks like in practice:
I'll block out days & communicate them to you
In Asia my workday is 6am - 2pm (UK)
I'll send a weekly update and we can have calls as often as you like (at least one per week)
£250
Why so cheap?
Because I live in South East Asia, not London. The downside is I cannot meet in person.
£1m
Done it before
First marketing hire at a PropTech startup - 0 to 500 customers and £1m ARR.
"John is a great growth marketer. He knows how to find the right audience, craft the right message, and build out core channels to find traction fast. He gets stuck in and drives results, which I saw first hand when working with him at Brickflow."
Ed Davidson
Marketing & Growth Consultant
FAQS
Commonly Asked Questions
What does "fractional" actually mean?
How much does it cost?
How quickly will I see results?
How do we communicate during the project?
Do you work remotely?
What if it doesn't work?
FAQS